Branding and packaging design for Circagene, a UK-based medical brand offering DNA testing services to help individuals gain deeper insights into their health and potential genetic predispositions. The aim was to create a trustworthy, science-backed brand identity that speaks to personal and generational well-being.
Brand and Identity
Client
Circa Gene
Project Duration
5 Months
My Role
Lead Brand Designer
Problem Statement
In the growing field of consumer genetic testing, many brands fail to communicate trust, clarity, and emotional relevance. Circagene needed a professional yet approachable brand identity to establish credibility in a sensitive, data-driven healthcare space.
Solution
The branding was designed around the core elements of DNA and the initials ‘C’ and ‘G’—a subtle nod to both the brand name and genetic code. A clean, clinical visual style with a human-centered tone was applied consistently across social media, banners, and product packaging. The goal was to create a cohesive, reliable presence that emphasizes health awareness and protection for future generations.
Key Features
Logo inspired by DNA strands and the letters ‘C’ & ‘G’
Clean, professional color palette to reflect medical accuracy and trust
Simple, intuitive packaging for saliva test kits, optimized for user experience
Consistent brand visuals across social platforms and promotional materials
Messaging focused on proactive health and generational care
Designed assets for both digital and print applications, including banners and kit inserts
Result
Following the rebrand, Circagene experienced a 35% increase in customer inquiries and test kit orders within the first two months. Social media engagement rose by 2.5x as audiences responded positively to the clear and trustworthy visual communication. Client feedback highlighted increased confidence in the brand’s professionalism and purpose, especially in a sensitive category like health and genetic testing.
Takeaway
In medical branding, clarity and trust are critical—visuals must reflect both science and care
Subtle design references (like DNA and lettering) can create strong brand symbolism
A user-friendly approach to packaging enhances customer confidence and usability
Consistent branding across platforms builds authority in highly regulated industries
Thank you!
Feel free to reach out if you have any comments or thoughts.
