A UI/UX design project for The Phool, an e-commerce platform focused on plants and plant care. The goal was to create a seamless, user-centered website that not only facilitates plant purchases but also provides reliable care guidance for customers post-purchase.
Web Design
UI/UX Design
Client
Google Certificate Program
Project Duration
3 Months
My Role
UI/UX Designer
Problem Statement
Many online plant shopping platforms lack comprehensive plant care resources, leaving customers uncertain about how to care for their purchases. Users often struggle to find relevant information or trustworthy advice, leading to frustration and decreased satisfaction with their online shopping experience
Solution
Design a user-friendly e-commerce platform that integrates plant purchasing with detailed, accessible plant care information. The experience was built to support users from discovery to ownership, helping them make confident buying decisions and successfully care for their plants.
Key Features
Simple, research-backed user flow for effortless navigation
Dedicated care guides for each plant type, accessible directly from product pages
Personalized plant care tips based on purchase history or user preferences
Mobile-optimized responsive design for a smooth experience across all devices
Clear and minimal interface that prioritizes information clarity and ease of use
Streamlined checkout process to reduce drop-off rates
Result
User testing was conducted with a group of 10 participants to evaluate the usability and overall experience of the website prototype. Most users found the site easy to navigate, with 90% successfully completing a purchase flow without assistance. The integrated plant care section was particularly well-received, with 80% of users saying it made them feel more confident about buying plants online. Feedback also highlighted that the clean layout and simple structure made information easy to find, and 70% noted that they would recommend the site to beginner plant buyers. Minor usability improvements were identified, such as clearer filtering options and faster access to care tips during browsing.
Takeaway
Clear, accessible information enhances user confidence and reduces support burden
Research-driven design leads to improved usability and customer satisfaction
Personalized content increases post-purchase engagement
A seamless flow from browsing to care support creates a more valuable and memorable user journey
Thank you!
Feel free to reach out if you have any comments or thoughts.
